Two years earlier, Google had acquired the start-up that was developing Android. At the time, the move was largely aimed at Microsoft and meant to ensure that it didn’t wind up controlling the market for mobile devices. But when Microsoft faltered in the emerging smartphone market, and other companies like Research In Motion and then Apple began to dominate instead, Google continued to push ahead with Android and its vision of a more open mobile phone ecosystem…
Google did proceed cautiously with Android, at least initially. The first versions of the software, which appeared on devices in 2008, didn’t feature multitouch. The phones were slow and unwieldy, and Google insiders joked that they looked like bricks
But as Android-powered devices kept improving, Apple became more concerned. When Mr. Jobs returned to work from a prolonged health leave last year, he faced an array of emerging Android-powered phones like the Motorola Droid, with sleeker lines, improved performance and, like the other Android phones, the ability to run multiple applications at the same time.
Apple believes that devices like smartphones and tablets should have tightly controlled, proprietary standards and that customers should take advantage of services on those gadgets with applications downloaded from Apple’s own App Store.
Google, on the other hand, wants smartphones to have open, nonproprietary platforms so users can freely roam the Web for apps that work on many devices. Google has long feared that rivals like Microsoft or Apple or wireless carriers like Verizon could block access to its services on devices like smartphones, which could soon eclipse computers as the primary gateway to the Web. Google’s promotion of Android is, essentially, an effort to control its destiny in the mobile world.
The complete NYT article on the increasing rivalry between Apple and Google is well worth a read.