Estimated sales figures coming in from of 20,000 units for the first week of Nexus One sales are not entirely surprising. Launched without any official marketing campaign and via a new online-only direct sales model the strategy Google is pursuing could be similar to that which it followed with many of it’s software offerings. Google’s approach with services like Gmail was to keep applications in experimental beta to iron out any problems before gradually adding more users.
Similarly this relatively low-key phone launch would be a sensible approach for their new hardware business where they don’t have the same infrastructure or experience as in software. Google don’t want to take over the world with the Nexus One. They just want to get their foot in the door.
